Social Networking has never been easier with Blue, but since we are relatively new tech, we wanted to share some of the intercommunicating styles and best practices that you can implement when connecting with others. Like many new trends involving technology such as networks, there will likely be an adoption curve until a majority of the population becomes aware of the tech and ultimately come to embrace it. With some of the earliest adopters being able to reap tremendous benefits by providing value to others in the form of knowledge and information.
The thing is, we all know how platforms have evolved to improve our lives when it comes to building our online virtual identities and personal brands, but what happens when you take that principle of a platform and use technology to bring it into the real world? Well, that technology is low-energy Bluetooth and NFC or near field communication tech, and that platform is Blue.
Combining all of these elements is what makes the Blue platform unique as a marketing tool for your company, brand, or if you are just looking to connect with the world around you. For those unfamiliar with Blue, what we do is gather all of your contact information and media in one place and store it in a Blue profile that you can then transfer to others with a tap of our Blue Smart Cards to almost any smart device. The receiver then gets a notification that prompts them to add your profile to their contact list, all without them having to download an app.
